Blacktop To Laptop

Ask and you shall receive.  A step by step guide to starting an email marketing campaign that is. In my round-up post after National Pavement Expo this year, I promised to cover more topics like Google Analytics, search engine optimization, social media. And to kick it off, I wanted to start with a heavy hitter.  [...]

Hello everyone, Grayson Carter here and back from the proverbial blogging dead.  Its been a shamefully long time since my last post and I ready to get back in the swing of things. Luckily my lack of posts have not been from lack of enthusiasm towards you, my readers, or the subjects at hand.  Consider [...]

Showtime’s Dexter Morgan, a serial killer of serial killers is a master of his craft. A blood splatter analyst by day and a self righteous executioner by night, Dexter avoids his own execution by adhering to a strict code set forth by his late ex-cop father, Harry. But all moral judgements of not-so-blind-justice aside, the [...]

Dropbox makes it easy to keep your files synced across multiple devices. The first 2 Gigabits are free and if you sign up with my referral link, you’ll get an additional 250 Megabits for free. If you’re a small business owner, you’re always on the go.  You bring work home at nights and on the [...]

[Editor's Note: If you have hours to kill during your day, buy the Getting Things Done (GTD) book, learn the system, and conquer the world.  If you're not the type that loves reading books on workflow productivity in your free time read on...] The “Getting Things Done” method of productivity works, plain and simple.  If [...]

Do you have all your passwords saved in an excel spreadsheet? Or even worse, in a notepad on your desk? I used to too until I found LastPass. Why do I like LastPass? Tighter Security LastPass is password management software that securely stores and encrypts all your usernames and passwords under one master password. It [...]

Seriously. Air it out. I’m one of those weird guys that loves finding new technologies to bolt onto our small business.  I don’t expect you to be the same way. What are you struggling with at this very moment? I want to know the burning questions about your business. Actually, I want to know the [...]

Being part of the pavement maintenance industry ensures that you spend a lot of time on the road. Whether you’re an asphalt contractor, concrete truck driver, or a street sweeper operator, you probably spend more time behind a steering wheel than a desk. The upside of being on the road all the time is that [...]

Have you ever had the chance to hear a great speaker that actually inspired you to take action? Maybe they told a story that resonated emotionally with your for some time or seemed to know exactly what passions or fears push your buttons.   They inspire you to shed your apprehensions and throw caution to the [...]

Even to a seasoned web veteran, Google Analytics can be a bit overwhelming.  With an endless amount of data at your finger tips its easy to loose focus of metrics that can actually help you make better decisions in your business. If you’re just starting out with website analytics, go slow. Usually the best information [...]